The DI Experience

It all started with a club at INSAT called cine radio! Every year, the members of the club, who are also students there, organize a musical event called Jam Session where students are given the opportunity to express themselves through musical performances. In the 2017 edition, they wanted to add an extra artistic touch to it through innovation technology: 3D mapping. Since me and my team (Mahdi Alouane, Ahmed Jerbi, Raed Haj Gacem and Mahdi Karabiben) have worked on a 3D mapping projection with another club at the university (Tunirobots) we performed a 3D monumental mapping projection. Among the audience that day were Emmanuel and Intissar (the Leads in Democracy International Tunisia) after they heard about this event where students express themselves through innovation technologies. They were both impressed by the show and saw potential in using this to reach people and raise awareness. We were later on contacted by the DI team for a collaboration but we ended up becoming the new interns and thus began our journey.

In a young democracy like Tunisia, the youth, who were gasping for freedom and actually led the revolution towards democracy in a historical overthrow of a long reigning dictatorship,   they were driven away from politics and boycotted the voting process. We wanted to change that. The main idea was to draw people in and raise awareness about the importance of exercising their right to vote and instill a well established democracy. 

We knew that the old fashioned methods were not effective so we focused on innovation technologies that would certainly draw the attention of people, especially youngsters, to these issues. We approached this from different angles and tried to vary the technologies in an attempt to reach and interest different segments of the population. We adopted a data driven initiative where we based our work around electoral data as well as poles to identify the different KPIs (Key Performance Indicator) to highlight the issues in hand and draw as much attention as we can. We supported the Open Government initiative and established the platform making data accessible to everyone, displayed in a visual way making it easy for people to understand data.

We did not stop there; we used 3D projection mappings to emphasize on the importance of voting in a democratic society. The JID (Journée Internationale de la Démocratie) was the perfect opportunity for us to have the most impact. Every year we try to engage during this event with as many people as possible. We executed different types of mappings: the first is the City mapping projection where we mapped some iconic monuments from the tunisian architecture that people can relate to, remapped the revolution’s timeline highlighting the key moments and displayed some key statistics and insights pulled from the election data in a visually appealing way.

We also executed a hybrid monumental 3D projection mapping in collaboration with a group of performers in which we mixed the power of dancing with the mesmerizing visual effects a 3D mapping delivering a well received show about the pursuit of the throne symbol of power:

We believe we were successful in reaching people especially the young generation as we often get a lot of young viewers for our shows. They usually engage in conversations asking about the different technologies we used and the different insights we highlighted. These innovation technologies that are still relatively new to the Tunisian society drew attention towards crucial issues that were ignored before. We believe that as the tunisian society evolves into a more mature democratic state and in times where the young population is walking away from politics, it is extremely important that we find new ways to encourage them to engage, express themselves and promote and preserve their freedom.


“You, the people have the power! […] You, the people, have the power to make this life free and beautiful, to make this life a wonderful adventure. Then – in the name of democracy – let us use that power – let us all unite. Let us fight for a new world – a decent world that will give men a chance to work – that will give youth a future and old age a security.” – Charlie Chaplin, The dictator